Reno R. Rollé, CEO

Rolle previously held the position of CEO for Shop America USA. Based in Bradford England and operating in U.S., Shop America specialized in long- and short-form direct response television (infomercial) marketing. During this time Mr. Rollé co-created the hit book and marketing campaign for "Natural Cures ‘They’ Don’t Want You to Know About." This book held the #1 spot on the NY Times Best Sellers List for 18 weeks in 2005 and 2006, has sold in excess of 9 million copies and is widely considered the best-selling self-published book of all time.

Prior to his experience at Shop America, Mr. Rollé was a founding principle of the National Lampoon Acquisition Group, LLC an investment group that orchestrated the recent acquisition of J2 Communications, Inc. (NASDAQ:JTWO) a small cap public company that owned the most recognized brand in comedic entertainment, National Lampoon. Mr. Rollé founded National Lampoon Home Entertainment in 2002 to produce and distribute National Lampoon branded DVDs.

Between 1997 and 2001 Rollé was the co-founder, Chairman and CEO of Synergy Worldwide, Inc., a product engineering, design and marketing company. In 1999 Synergy produced "Mastering The Flow," a blackjack card counting program that became the longest running, most successful gaming infomercial ever. In September 2000, Synergy was honored with the distinguished "R&D 100 Award" for Mr. Rollé’s invention, The “Spin Fryer”. This award, referred to as the "Oscars of Inventions," recognizes the most technologically significant inventions in history. Past winners include: anti-lock brakes, the fax machine, the ATM, and polarized film. The Spin Fryer was subsequently licensed to Salton, Inc. (NYSE:SFP) for marketing and distribution under the George Forman line of kitchen products.

From 1994 to 1997 Mr. Rollé was a co-founder of HSN Direct, a direct response television joint venture with Home Shopping Network, Inc. (NASDAQ: IACI) Mr. Rollé’s primary responsibility was to negotiate and manage the majority of HSND’s contracts, including marketing and distribution, production, talent and joint venture agreements. In addition, Rollé oversaw all aspects of new business development including: media, production, regulatory compliance and operations.

Highlighting Mr. Rollé’s tenure with HSND was his role in the development and launch of the Ab Isolator and EZ Crunch abdominal exercise products. These infomercials both generated in excess of $150 million dollars in worldwide sales and spawned an entire consumer product segment targeting abdominal exercise. Estimated sales of this category easily exceed $1 billion dollars worldwide.

Jay J Koh, Vice President of Productions

Jay Koh has been involved in every aspect of Film and TV production: from making “coffee runs” to directing feature films, Koh has been involved in over 165 Film and Television projects in the past 15 years. A critically acclaimed writer, director, and producer, his film and video clients know him as “the man who delivers on time, on budget.” Koh combines his knowledge of Hollywood studio methods with “no-budget” independent sensibilities. He has produced and directed everything from million-dollar national spots to “credit card” digital films. The culmination of his production experience has given Jay a unique methodology for approaching any production: Maximize budget, Streamline production, and yet preserve creative integrity. Koh has also garnered recognition with Electronic Retail Association’s highest award for outstanding household product campaign in 2005 and generated over 100 million dollars in revenue for his direct response television clients. Away from his business involvement, Jay Koh is an active leader and educator in his community: He dedicates his spare time teaching leadership skills to the brightest and the best high school students of Washington State in its summer leadership program. He is also the executive director of King Street Media, a media non profit foundation dedicated to funding socially significant films and new media for the public education. Koh is also the founding director of the Merlin D. Epp Scholarship fund: a fund dedicated to high school student leader education through global cultural exchange. Koh is a graduate of University of Washington and the Vancouver Film School in British Columbia.

Robert J. Rosenblatt, Founder/Advisor (Studio Store Direct)

Mr. Rosenblatt recently joined Tommy Hilfiger Inc. as COO. Prior to joining Hilfiger, Mr. Rosenblatt was President of the Home Shopping Network United States (HSN). While at HSN, Mr. Rosenblatt helped drive impressive sales and profit increases at the world’s 16th most widely distributed shopping network. He was responsible for all aspects of HSN’s domestic business including Broadcasting, Finance, Fulfillment, Information Technology, Marketing, Merchandising, Sales and Service and hsn.com.
Mr. Rosenblatt is credited with creating an entrepreneurial culture at HSN that has led to the tremendous growth of hsn.com and new business opportunities such as the acquisition of the Improvements catalog.

During his tenure, HSN has advanced to become the 4th largest cable television network and he has helped HSN grow its revenue to $2 billion in worldwide sales. Previous to HSN, Mr. Rosenblatt was senior vice president and chief financial officer of Bloomingdale’s, a division of Federated Department Stores. Mr. Rosenblatt is also board member of the Electronic Retail Association (ERA), the Florida Council on Economic Education, the Pinellas Education Foundation and the Junior League of Tampa.

Daniel S. Laikin, Founder/Advisor (Studio Store Direct)

Daniel S. Laikin is currently Chief Executive Officer of National Lampoon, Inc. (OTCBB:NLPN), a media and entertainment company that creates and distributes comedic content through a number of platforms, including the National Lampoon Network. He has been a director of the company since 2000 and was employed as Chief Operating Officer from May 2002 until February 2005 when he became Chief Executive Officer.

Until 2000 Mr. Laikin served as Co-Chairman of Biltmore Homes, Inc., an Indiana-based home building and real estate development company. He also served as a managing partner of Four Leaf Partners, LLC, a closely held investment company, concentrating on the startup and financing of high tech and Internet-related companies. He is also on the Board of Directors of Obsidian Enterprises, Inc.

Anthony Sullivan, Founder/Advisor (Studio Store Direct)

The defining moment in Mr. Sullivan’s transition to America and the world of Direct Response Television was the discovery of a new and innovative cleaning device that became known as the "Smart Mop." That campaign exploded with the advent of a new-to-the-UK style of programming being aired on satellite television: the infomercial. The infomercial industry was young to the UK, so at 22 Anthony decided to move to California. He pounded the streets, home shows and state fairs selling the smart mop in 42 states across America and in 1994 his talents were noticed by a buyer at the Home Shopping Network, (HSN). He was invited as a guest spokesperson on HSN and immediately excelled at live transactional television.

Anthony’s on-air demonstrations became the talk of HSN. He brought a new level of excitement to what had become a bland, stale format. He combined powerful demonstrations with street-smart pitches and sold tens of millions of dollars worth of product on the national network. In 1996, HSN hired him as a full time show host and he proceeded to clock thousands of hours of on-air time.

Shortly thereafter he formed his own production company, Sullivan Productions which was recognized two years in a row for producing the two Best Commercials of the Year by the Electronic Retailing Association, (ERA). In 2000 Sullivan Productions received top honors for the "Taplight" campaign and in 2001 Sullivan’s "OxiClean" campaign received critical acclaim and was featured on the front page of Advertising Age. Since 1998 Sullivan Productions has produced over ten #1 commercials that have been ranked by the esteemed trade publications Jordan Whitney and Infomercial Monitoring Service (IMS). Sullivan Productions is still the only production company to have the number one, two and three spots in the same week as recorded by Jordan Whitney.

Robert L. Levy, Chairman (Red Rock Pictures)

Robert Levy has been an influential writer and producer of popular movies for more than twenty years. A few of Mr. Levy’s impressive credentials include Wedding Crashers (producer), Underclassman (producer), Serendipity (producer), The Wedding Planner (producer), National Lampoon’s Van Wilder (producer) and Smokey and the Bandit (writer/producer). In the Drama/Action genre, Mr. Levy’s productions include Play it Forward (producer), Point Break (producer), Jane Austin’s Mafia! (producer), The Last Time I committed Suicide (producer), and A Killing Time (producer).

John Whitesell Director (Red Rock Pictures)

Director/Producer John Whitesell is currently in post-production on his fifth feature film, Deck the Halls, starring Danny DeVito and Matthew Broderick. The film—a family comedy about clashing neighbors, home decoration, and the true spirit of the holidays—releases nationwide on November 22.

Last year, Whitesell directed the feature film Big Momma’s House 2. In this sequel to the hit comedy Big Momma’s House, martin Lawrence reprises his role as FBI agent Malcolm Turner, who once again goes undercover as Big Momma. Released in the theaters in January 2006, the film brought in a hefty $27.7 million in its first weekend at the box office, exceeding distributor 20th Century Fox’s expectations by a wide margin. Other Whitesall projects include See Spot Run and Calendar Girl.

Whitesell has also been active in television directing and producing. He directed and produced over 200 episodes of primetime television, including Roseanne, Action, and Jack and Jill—along with many TV pilots, including Grounded for Life, The John Larroquette Show, Damon, Cosby, and Law and Order.

Tom Daniels

In 1995 Tom co-founded and became CEO of MediaWorks International, a company that served the worldwide feature film, television, and video distribution industry. It also worked closely with such clients as SONY, BMG, Trimark Pictures, World International Network, National Geographic, Golden Films and many others. The company generated output deals (pre-sales) of nearly 100 movie titles on behalf of World International Network in over 12 major European and Asian countries, generating over $120 million of production.

Tom has also represented SONY’s Consumer Products Group throughout the world in content acquisitions, merchandising, licensing, and co-productions. Over the past few years, Tom has worked with the Franchise/Mobius library of 75 theatrical titles, including Driven starring Sylvester Stallone, Battlefield Earth starring John Travolta, 3000 Miles to Graceland starring Kevin Costner, City by the Sea starring Robert DeNiro, The Heist starring Gene Hackman and many more.

Tom has worked in diverse areas of the entertainment industry, beginning in 1980 with CBS, and later NBC, where he won two Emmys for producing and creating television shows. Later, Tom was at Columbia Pictures Television as Executive Director of first-run syndication and current programming. In 1986 Tom joined Paramount Pictures as Senior Vice President of Daytime Network and first-run syndication programming.

In 1993 Tom began distributing and financing television series and large movie packages on an international basis for Blake Edwards Company, landmark Entertainment Group and World International Network. Tom is also active with and advises the Slamdance Film Festival and Slamdance Media Group.