07/10/08 at 3:17 pm

Company Signs with 2ndEdison to Market and Distribute Metaball™

LOS ANGELES – July 1, 2008 - Red Rock Pictures Holdings, Inc. (OTCBB: RRPH.OB), a film and entertainment marketing company, announced today that it has entered into an exclusive agreement with San Francisco based 2ndEdison, Inc. (www.2ndedison.com) to handle worldwide marketing and distribution for the Metaball. 

“This is possibly the hottest and most innovative new consumer fitness product I’ve ever seen” said Red Rock Chief Executive Officer, Reno R. Rolle′.  “The response so far from our marketing partners has been extremely encouraging”.

The Metaball is the world’s first variable weight medicine ball that converts into a complete set of dumbbells and push-up bars.  It is seven medicine balls in one so it takes up a small fraction of the shelf space at retail which will have stores very happy.  The ball has a cushiony handle on each side, making it easy to do all of the popular medicine ball exercises.  It then splits in half to reveal adjustable weight plates on the interior.  You can go from 5 to 20lbs in one ball.  Perhaps the most amazing feature is that once you open the ball into two halves, you now have a dumbbell in each hand that adjusts from 2.5 to 10Lbs., which is the perfect weight range for most dumbbell exercises.   The ingenious device is basically a complete home gym in one ball the size of a small basketball. It’s fun, colorful and takes up incredibly little space in the home.

Rolle′ continued, “Chris Bradley of 2ndEdison is an award winning product designer and a well-spring of new product ideas”. We’re proud and honored that he chose Red Rock as his marketing partner for this amazing new product” 

“The Metaball combines all of the most popular home fitness products together into one compact and simple solution.” said 2ndEdison Founder and CEO, Chris Bradley.  “I see great potential in the Metaball and with Red Rock as our marketing & distribution partner, I know that we are setup for success. Reno Rolle and his team have an outstanding track record of marketing breakthrough consumer products on a global basis, so I am very excited to be working with them to develop this business!”

Red Rock is producing a direct response television commercial to market the Metaball.  Initial sales efforts will focus on television and the internet with an eventual planned roll-out to retail stores worldwide.  

About 2ndEdison, Inc. (www.2ndedison.com) 
2ndEdison, Inc. is an award-winning new product development company focused on inventing, designing and developing new consumer products and brands.  2ndEdison has expertise in product strategy, marketing, mechanical engineering, industrial design and off-shore manufacturing.  Throughout 2ndEdison’s rich history it has worked with many of world’s most admired brands from companies such as HP, Procter & Gamble, Clorox and many others.  More recently, 2ndEdison has focused its efforts on developing new products targeted for direct response channels of distribution with 7 new products/brands targeted to launch this year.