07/10/08 at 2:44 pm

Company Signs With Northern Response to Open Global Markets

LOS ANGELES – March 24, 2008 – Red Rock Pictures Holdings, Inc. (OTCBB: RRPH.OB), a film and entertainment marketing company, announced today that it has entered into an exclusive deal with Northern Response International Limited (www.northernresponse.com), a leader in the direct response, home shopping and retail product distribution industry . The agreement covers marketing and distribution of consumer products in all territories outside of the U.S.

“We are honored to be aligned with Richard Stacy, David Baldasi and the amazing team at Northern Response,” said Reno R. Rolle′, President and CEO of Red Rock. “I have personally worked with this team for years and consider them the absolute best at what they do.” With translations, regulatory approvals, cultural variation and numerous other challenges, effective distribution outside the U.S. can get very tricky. Having Northern on board to manage the international marketplace will be critical to Red Rock as we endeavor to grow our business worldwide.”

Red Rock is currently developing several direct response programs featuring breakthrough new consumer products in various categories. These products will be the subject of short and long form direct response television commercials and offered where applicable, to distributors in countries all over the world. Northern Response will act as Red Rock’s exclusive international sales agent to facilitate airing of these programs on television networks worldwide and sales of the products throughout all channels and categories of trade.