06/26/08 at 3:18 am

Company Names Reno R. Rolle′ as Chief Executive Officer

Former Head of Studio Store Direct Brings Years of Consumer Marketing Expertise

LOS ANGELES – June 26, 2008 – Red Rock Pictures Holdings, Inc. (OTCBB: RRPH.OB), a film finance, production, and distribution company, today announced that it has entered into a definitive agreement appointing Reno R. Rolle′ as Chief Executive Officer of the Company. Rolle′ succeeds Robert Levy, who will remain as Chairman of the Board of Directors. Rolle′ was previously the founder and Chief Executive Officer of Studio Store Direct, Inc., a market leader in new media direct response entertainment marketing, which has been acquired by Red Rock Pictures.

“Reno brings a solid track record of proven success in the field of direct consumer marketing. He is also well versed in traditional entertainment and should fit perfectly at the helm of Red Rock,” stated Levy. “I look forward to continuing to work with Reno and helping him build a successful and well rounded entertainment company.”

“I am honored by this appointment and eager to roll up my sleeves and get to work,” commented Rolle′. “This is an exciting time at Red Rock as the company moves aggressively into the direct consumer marketing arena, along with finally realizing the potential of the existing feature film business. We have an exciting library of projects now coming to market.”

Rolle is joining Red Rock through its acquisition of Studio Store Direct. Prior to founding Studio Store, Rolle′ was CEO of Shop America USA where he helped orchestrate a complete turn around bringing the company to the pinnacle of the DRTV industry with a campaign that Rolle′ co-created. This campaign contributed to building a company with revenues estimated to exceed 200 million dollars.