06/04/08 at 4:40 am

Studio Store Adds Direct Consumer Marketing Prowess To Enhance Film And Television Initiatives

LOS ANGELES — June 4, 2008 — Red Rock Pictures Holdings, Inc. (OTCBB: RRPH.OB), a film finance, production, and distribution company, today announced that it has closed its previously announced acquisition of Ventura, CA based Studio Store Direct, Inc., a market leader in new media direct response entertainment marketing.

Robert Levy, Chairman and CEO of Red Rock commented “We believe the terms of this acquisition are highly favorable to Red Rock stock Holders and this transaction will go a long way toward bringing Red Rock forward as a pioneering, world class leader in entertainment marketing”.
Reno R. Rolle’ CEO of Studio Store Direct stated, “The close of this transaction marks a key strategic event for Studio Store Direct and Red Rock Pictures”. We want to thank all of the Red Rock Shareholders for their patience and continued support”.